On 7th February, London architects EPR, won unanimous approval from Croydon Council’s planning committee to transform a disused office building – known locally as Nestlé Tower - into 288 residential apartments.
In advance of pre-application meetings, we delivered a series of classification 1, Accurate Visual Representations (AVR 1s), to help reach consensus on key design parameters. These were then complemented with a set of AVR 3s, which were presented side-by-side in the final application document. Learn more about AVRs at www.verifiedviews.net
The Landscape and Visual Impact Assessment (LVIA), taking guidance from the broader Croydon town centre redevelopment plan, identified a range of local, landmark and panoramic views.
The proposal to replace this popular local landmark meant the architect had to create a new icon for the Croydon skyline, as well as satisfy the council’s demands for quality.