We teamed up with our friends over at Taylor Herring and created a series of CGIs for them depicting how we may live in the future – up to 100 years’ from now. The CGIs were the centrepiece for their multi-platform campaign created for Samsung to help build fame and awareness for their SmartThings around their UK launch
Taylor Herring's Creative:
"The product SmartThings allows people to remotely control elements within their homes, such as switching on lights, turning up the thermostat or unlocking the backdoor, all via a simple app on their phones – a lifestyle innovation which would have been considered inconceivable for most of us 25 years ago.
As the product represented the dawn of ‘futuristic living’ today in the here and now, we decided to root our creative in a report looking at how we may live in the future – up to 100 years’ from now." Taylor Herring
The news story and pictures were widely distributed to media and was picked up by publications including The Metro, The Mirror, The Sun, The Star, The Express, The Independent, The Daily Record, as well as 3 pieces on the MailOnline and other popular sites such as AOL, BT and ITV.
100+ pieces of coverage across print, online and broadcast media – including 7 x national print and 12 broadcast interviews including Sky Sunrise and BBC World Service.